Chrysler ’Imported From Detroit’ Campaign: Super Bowl Commercial with Eminem

Script: Voiceover: “I got a question for you. What does this city know about luxury? What does a town that’s been to hell and back know about the finer things in life? Well, I’ll tell ya. More than most. You see, it’s the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us. That’s who we are. That’s our story. Now it’s probably not the one that you’ve been reading in the papers -- the one being written by folks who have never even been here and don’t know what we’re capable of. Because when it comes to luxury, it’s as much about where it’s from as it is who it’s for. Now, we’re from America. But this isn’t New York City or the Windy City or Sin City. And we’re certainly no one’s Emerald City.“ [Keep Detroit Beautiful] Eminem: “This is the Motor City. And this is what we do.“ [The Chrysler 200 has arrived. Imported from Detroit. ]