The Power of Storytelling: Making Brands Come to Life

In the webinar, Prof. Jennifer Aaker and David Hornik of August Capital discuss the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand. To learn more about Prof. Aaker’s course and further your understanding of brand storytelling and innovation visit: In an environment characterized by 24/7 news cycles and interconnected customers with the power to rapidly communi