Humans, not Users: Why UX is a Problem | Johannes Ippen | TEDxYoungstown

Great User Experience Design has become the driving force behind successful products – at the expense of happiness, mental health and purpose. It is time for UX design to step up and evolve. Johannes Ippen is a designer and author from Berlin. He is currently running Human Deluxe, an Experience Design Studio & consultancy focusing on Human-Brand relations. Prior to that, he was responsible for the Product Marketing at mobile games developer Wooga, creator of hit games such as Jelly Splash, Pearl’s Peril and Diamond Dash. As founder of the Thanksalot Design Collective, he has created and launched several successful products like the Aside Magazine, MagazineGrid and Graphical Cooking. Johannes has written four bestselling books about digital product design and development, published at Rheinwerk Verlag. He teaches UX design and information architecture at Design Akademie Berlin, where he also graduated in 2009. The native Berliner likes French punk rock, well-designed infographics (preferably