Selling academic writing: When and how to be persuasive

Academic English has the reputation of being measured, impartial, and objective - as far from the word of advertising as possible. And yet, academics do sometimes need to sell themselves, and their work, or the work of others in their field or university. This session, therefore, is all about the sort of persuasive language suitable for motivation letters or CVs, letters of recommendation, or grant proposals. We will look at the kind of language that is used for this purpose, what effect it creates, and decide what is appropriate for the academic context. Speaker: Heather Belgorodtseva ABOUT THE HSE AWC The HSE Academic Writing Center (AWC) is a collaborative space where university faculty and researchers can get language support at any time. JOIN US AWC website: