The stinkiest print ad ever

To communicate Must Bubble Gum’s long lasting flavor titled ’45’, A print ad was created using real food that causes bad breath. : Yossi Lubaton VP-Creative Director: Idan Regev Creative Director: Sharon Refael Copywriter: Eran (Shushu) Spanier Art-Director: Aia Bechor Kujnitzky VP-Group Account Head: Maya salomon Account Supervisor: Yogev Atoon Account Executive: Omry Sela Graphic Studio: Yulia Zak, Yaniv Shachar Head Of Production & Content: Dorit Gvili Production: Gali Starkman Photographer: Yoram