OUDE WAAG SS24 AMA

SS24 AMA 21H00 HALL B LABELHOOD THE OUDE WAAG SS24 COLLECTION IS NAMED AFTER THE AMA, A TERM USED TO REFER TO THOSE WHO MAKE A LIVING BY FREE-DIVING OFF THE COAST OF JAPAN TO CATCH ABALONE AND PEARLS, NOT ONLY DO THEY BEAR THE BRUNT OF THE FAMILY’S EXPENSES, BUT SOME OF THEM ARE EVEN REQUIRED TO TAKE CARE OF THEIR OWN CHILDREN DURING THE DIVE. AS A FEMALE-LED ENDEAVOUR, OUDE WAAG IS INSPIRED BY THE CULTURE OF THE AMA EMBRACING THE INDEPENDENCE AND STRENGTH OF THE FEMALE SPIRIT AND THE STRONG COMMUNITY FORMED BY THE CAMARADERIE OF WOMEN. THE LAST BUT NOT LEAST, IT IS A CALL FOR MARINE ENVIRONMENTAL PROTECTION.