Alison Goldfrapp - So Hard So Hot (Video Vignette)

So Hard So Hot by Alison Goldfrapp. Video vignette by Alison & Mat Maitland at Big Active. The first in a series of visual accompaniments to tracks from the upcoming album ‘The Love Invention’ (out 12 May). These video vignettes (looped into the full length visualizer you see here) have been treated with a range of AI techniques to create extreme fluctuations on a spectrum that glides towards radical fantasy. Stream ‘So Hard So Hot’ single here: Pre-order ‘The Love Invention’ album here: Creative Direction: Mat Maitland & Alison Goldfrapp Direction: Mat Maitland at Big Active AI artists: Claudia Rafael & Ümüt Yildiz On-set imagery: Mat Maitland Styling: Beth Fenton Make-up: Lucy Burt Hair: Adam Garland Movement: Harry Price DOP: Jake Schühle Lewis Edit: Marta Strauss at Edit Egg Grade: John Holloway at Edit Egg AI edit: Peter Cull