Nicer Tuesdays: James Greenfield on Failure

Nicer Tuesdays is It’s Nice That’s monthly talks series bringing together four speakers to explore a particular theme. James Greenfield, founder of creative agency Koto, talked us through a wonderful and varied career in the design industry, taking in stints at the Masons’ magazine and in the world of advertising. He’s a man who seems to take failures on the chin, and boy has he learnt a lot, not least that “failure = a place you never want to return to.” Nicer Tuesdays is supported by Park Communications