Honda Australia has launched its all-new HR-V with a 90 and 60 second ’surreal dream’ commercial created by Leo Burnett, Melbourne.
Directed by Goodoil’s Nathan Price, it takes place within the lucid dream of the main character ’Brian’. When an imposing force attempt to wake him up, he uses the HR-V to make a getaway and keep on dreaming.
Backed by the iconic song ’Sweet Dreams’ by the Eurythmics, the spot includes strange phenomena, teleportation and much more.
Airing now, the TVC is being supported with an integrated campaign that includes cinema, outdoor, direct, online, social and dealer communications.
Client: Honda
General Manager - Communications & Customer: Jason Miller
Brand Communications Manager: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday
Agency: Leo Burnett Melbourne
ECD: Jason Williams
Creatives: Joe Hill / Garret Fitzgerald
Senior Agency Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Production: Goodoil Films
Director: Nathan Price
Executive Producer: Juliet Bishop
Producer: Claris Harvey
DOP: Ginny Loane
Production Designer: Guy Treadgold
Casting: Mullinars (AUS) / Amanda Rees (NZ)
Editor: Jack Hutchings (The Butchery)
VFX & Supervisor: Colin Renshaw (ALT VFX)
Sound Engineer: Nat Joyce (Nylon)
Sound Producer: Emma Hodge (Nylon)
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