WISE by Amorim (2019)

The Portuguese company Amorim Flooring produces one of the most recognizable cork brands of the world. In this video they announce the groundbreaking nature of the product “WISE“ through a powerful story. They came up with the concept of a pavement as a stage, where you can be whatever you want and make your own choices. They collaborated with António Casalinho, a renowned Portuguese ballet dancer, combining elegance, art and sustainability in just one film. Although there is no direct indication that he is gay, the choice of a young, male ballet dancer is remarkable. “Be whatever you want and make your own choices“. Agency Network: By Interactive Brands Agency Published/Aired: January 2019