#배신의식탁, 마이클모스, 닥터페퍼,탄산음료, 시장점유율, 지지톱, 쉐어, 호텔

#1 “NEW YORK TIMES “BESTSELLER From a Pulitzer Prize-winning investigative reporter at “The New York Times “comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. In the spring of 1999 the heads of the world’s largest processed food companies--from Coca-Cola to Nabisco--gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation--114 slides in all--making the case that processed food companies could not afford to sit by,#배신의식탁, 마이클모스, 닥터페퍼,탄산음료, 시장점유율, 지지톱, 쉐어, 호텔스위트냉장고, 펩시, 코카콜라, 제품군확장, 브랜드인지도, 히스패닉, 아프리카계미국인, 설탕,지복점