Axe “Ketchup“

Description / Synopsis July 2 2008 Singapore, BBH Asia Pacific has successfully created a campaign for Indonesia for the launch of the New and Improved Axe body spray, staying true to the brand’s global positioning of “Axe gives guys the edge in the mating game“. The ’Call Me’ campaign, comprising of four television commercials and two print advertisements, is built on the insight that in Indonesia mobile phones play a fundamental role in courting. We see girls going to great and ridiculous lengths in orde