GEL-Equipped: Gotta Run

In the wake of the jogging boom of the late 70’s and 80’s, ASICS wanted to create footwear that helped the body’s own natural shock absorbers reduce the pain and blunt force trauma that can happen during every step of a run. In 1986, GEL® was born. ASICS GEL Cushioning technology opened up a world of new potential for runners and athletes of all shapes, sizes and skill levels who strove to run longer, play harder, and perform more intensely. Thanks to the comf