SynthID: A new tool for watermarking and identifying AI-generated content

AI-generated images are becoming more popular every day. But how can we better identify them, especially when they look so realistic? SynthID is our new tool for watermarking and identifying AI-generated images. Users can embed an imperceptible digital watermark into their AI-generated images and identify if Imagen – one of our latest text-to-image models – was used for generating the image, or even part of the image. Being able to identify AI-generated content is critical to helping people know when they’re interacting with generated media, and for preventing the spread of misinformation. This technology could be expanded for use across other AI models and we’re excited about the potential of integrating it into more Google products and making it available to third parties in the near future — empowering people and organisations to responsibly work with AI-generated content. Learn more: