How should publishers prepare for the Privacy Sandbox?

The Privacy Sandbox initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. This video aims to provide publishers with: - An overview of Privacy Sandbox - Key updates and timelines - Recommended actions to help prepare for third-party cookie deprecation in Chrome Chapters: 0:05 - Opening 3:24 - Privacy Sandbox Refresher & Timeline 13:18 - APIs Overview And How You Can Prepare 27:11 - Publisher spotlight: Reach PLC 32:22 - Summary & Next Steps for publishers Resources: Privacy Sandbox → Privacy Sandbox refresher and timeline: Privacy Sandbox Proposals Web → Privacy Sandbox News → Timeline → APIs overview and how you can prepare: Overview Privacy Sandbox Chrome Developer → Ad Privacy Settings Chrome → Github Tester List - Topics → - Protected Audience → - Attribution Reporting → Summary and next steps for publishers: Privacy Sandbox Analysis Tool → Prebid Core Releases → Fledge for GPT module → Chrome facilitated testing → Key Value Targeting GPT → Checklist → Watch more The Latest on Privacy Sandbox → Subscribe to Chrome for Developers → #WebDev #PrivacySandbox #Chrome Speakers: Hanne Tuomisto-Inch, Sulina Connal, Juan Guisasola, Scott Friesen, Damien Faucherand Products Mentioned: Privacy Sandbox, Google Chrome, Google Ad Manager