Hi-C ended off the decade with this smash hit soft drink: part Ghostbusters, part green-colored juice drink. Any kid who tried it was part of a pop culture phenomenon. Ecto Cooler was a successful cross-promotion during a time when “The Real Ghostbusters“ was one of the most beloved animated series on TV, with the newer inclusion of “Slimer and the Real Ghostbusters“ showing during ABC Saturday morning cartoons starting in 1988.
In this commercial, a stock boy works late to fill shelves with Hi-C Ecto Cooler, only to be surprised by Slimer in a time when 3D computer animation was still in its infancy.
In April 2016, Hi-C announced a comeback of Ecto Cooler.
Transcript:
0:00:,0:00:
This Summer...
0:00:,0:00:
Coming to a supermarket near you...
0:00:,0:00:
There’s going to be a great new Hi-C flavor
0:00:,0:00:
With an outrageous fruit taste
0:00:,0:00:
And what are we gonna call it?
0:00:,0:00:
Ecto Cooler
0:00:,0:00:18.1