Detroit Rubber S1 Ep. 1 of 6 - Eminem Gives Prince Fielder $10k Air Jordans

Subscribe to LOUD for more Detroit Rubber: Eminem Gives Prince Fielder $10k Air Jordans About DETROIT RUBBER: Rick Williams and Roland “Ro“ Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today:  opening their second location and a brand new lifestyle brand, two/eighteen. Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters while maintaining their clout in Detroit hip hop culture. It takes a village to find the right pair of shoes for a professional athlete making a seemingly impossible request, but Ro and Rick are on the job! LOUD is your online destination for the hottest new comedy, reality, and music. We team up with celebrities and YouTube stars to