2020 Toyota Highlander Production at the Toyota Indiana plant / Toyota Manufacturing

Today’s news was announced at a celebration in Princeton, Ind., where the all-new 2020 Highlander recently began production. Toyota has priced its new 2020 Highlander on the expensive side of the three-row SUV segment. It starts at $35,720 for the base L model, a few thousand dollars more than competitors such as the Chevy Traverse, Honda Pilot, and Mazda CX-9. The hybrid model, which starts off at the LE trim level, starts at $39,320 and ranges up to over $50,000 when fully loaded. That starting price is