Irma Boom Interview: A Tribute to Coco Chanel

“I’ll only do the job if it’s Chanel.” Such was the feted book designer Irma Boom’s response to the enigmatic people, who contacted her about a secret project. She here shares the story of her engrossing white book that pays tribute to Chanel No. 5. Though Boom has infused her pages with scent in the past, she didn’t want to do so for this book commissioned by the Parisian fashion house. She simply felt it would be too blatant and instead chose a more subtle approach: The 300-page book has no ink – instead