’It Runs Deep’ - Charlie Simpson’s Epic Journey to Perform the World’s Coldest Concert

Freezing on stage is a nightmare for any performer, but it almost became a reality for Charlie Simpson as he performed the World’s Coldest Concert, in Oymyakon, Siberia. Charlie took on brutal -30˚C temperatures to perform the Jägermeister Ice Cold Gig, which has officially gained entry into the Guinness World Records. Charlie and his three-strong support team travelled for four days to reach the remote Siberian village known as the ’pole of cold,’ famed for being the coldest, permanently inhabited place