Tens of Thousands of Technology Lovers Head South to Austin

Tens of thousands of people travel to Austin, Texas each year to attend the South by Southwest festival. The festival is most famous for its music and film presentations. In recent years it has also become one of the biggest new media events of the year. Last year more than fourteen thousand people from fifty-four countries attended the event. It is the place to learn about promising new technologies. Margie Newman describes the event as “a sea of Mac-toting, smartphone-obsessed, new media snobs on a mission to know what is next.“ Ms. Newman is a public relations professional in Washington, D.C. She made her third trip to the South by Southwest festival this year. She said: “A lot of people call South by Southwest Interactive the geek spring break. And that’s pretty accurate.“ South by Southwest Interactive has seen the successful launch of several products. It helped push Twitter into mainstream popularity in two thousand seven. In two thousand nine, a company called Foursquare laun