Has Labour soft-launched its next election campaign song?
Labour appears to have soft-launched an election campaign song to soundtrack their potential political return to power, The Independent can reveal.
The song in question is the 2023 house banger “Better Times” by Låpsley & KC Lights, which played before and after Keir Starmer’s first big campaign speech on Monday.
This choice seemed all the more deliberate when it was played again before and after shadow chancellor Rachel Reeves’s speech today.
Upbeat and summery, the lyrics are reminiscent of Labour’s 1997 election song “Things Can Only Get Better” by D:Ream, which was boomed loudly over speakers outside of Downing Street as Rishi Sunak announced the July election last week.
“Better Times” includes lyrics such as “Wave the year goodbye” and “Moving on to better times”, which echo the sense of darkness moving into light heralded by the 1997 tune that came to epitomise Labour’s landslide victory.
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