PDA is a scientifically validated assessment by the American Institue of Business Psychology (AIOBP), designed to objectively assess the behavioral factors that influence the performance of a person in their work environment.
Companies currently using DISC (one of the most popular psychometric assessments in the world) migrate to PDA because they quickly identify its comparative advantages.
PDA is used in companies like Pepsico, MasterCard, ADT, Baxter, Nestle, Kimberly-Clark, Sheraton, Unilever, Skanska,
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