Dream Reflects on Face Reveal, Dream SMP & Rejecting $550K
I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he’s risking it all by going into music. Thanks Lickd for sponsoring: get your first 14 days of Lickd stock music for free and save on your first mainstream track here:
See written article in Forbes. Thank you to Third Encore Studios for providing an incredible set for our interview and being such gracious hosts:
Thank you to Ricardo Ramirez, Alessandro Bordoni, Samuel Flores and the Richy Films team for helping film this episode. Check them out here:
Get 24K Magic by Bruno Mars and over 1M mainstream tracks here
License ID: jYXo4KVwZ8k !Jon Youshaei
Timestamps:
00:00 - 00:45 Who’s Dream?
00:45 - 03:30 Reflecting on Face Reveal
03:31 - 04:30 Getting More Personal
04:31 - 07:17 What Caused Change in Views?
07:18 - 11:40 Strategy for 30M Subscribers in 2 Years
11:41 - 13:49 Rise of Faceless YT Channels?
13:50 - 22:07 Dream SMP & “Losing“ Money To Make It Bigger
22:08 - 25:55 Saying No To Big Money
25:56 - 28:10 Biggest Paychecks
28:11 - 30:10 Genius of Dream’s Biggest YT Series
30:11 - 34:15 Music Industry vs Creator Economy
34:16 - 35:35 World Record for BTS Video?
35:36 - 38:14 Questioning “Best Practices“
38:15 - 40:15 Getting Non-Gamers To Care About Gaming
40:16 - 42:57 What’s Next & Easter Eggs
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ABOUT JON:
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the “Creators’ Creator“
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube’s top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K followers, 300M views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D’Amelio, Danny Duncan, Mark Rober, and more. He’s been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.
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