Jos Alukkas leading jewellery retailchain in SouthIndia has announced their massive global expansion

Jos Alukkas, leading jewellery retail chain in South India has announced their massive global expansion plan to launch 100 new showrooms at an investment of Rs. 5500 crores. This is the single largest investment and expansion plan by a jewellery retail brand in the country. The jewellery group eyes a pan-global level growth. Jos Alukkas is one of the pioneers in the jewellery field which was established in Thrissur, the gold capital of Kerala and also the pioneer in establishing showrooms in GCC countries. In the era where ornaments were bought from goldsmiths who made jewellery against orders, one man thought differently, and revolutionised gold retailing in India. His name is Jos Alukka. He opened showrooms that offered ready to wear jewellery in thousands of designs in hundreds of kilograms of gold. So vast were his choices that the Jos Alukkas showrooms came to be known as Gold Supermarkets!