GoldieBlox & Rube Goldberg “Princess Machine“

-- check out the toys and behind the scenes. We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally. Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series construction set starring Goldie, the kid inven