Hotel Pennsylvania – “Selfie in the City” Multichannel Campaign

HeBS Digital and Hotel Pennsylvania combined free breakfast, a map of New York City, and a selfie stick to create an extremely successful multichannel campaign. The offer allowed guests to share their NYC experiences on Instagram for a chance to win. Through social media advertising, email marketing, and native advertising on the hotel website, Hotel Pennsylvania and HeBS Digital generated 3,835% return on ad spend and a 700% increase in social media engagement. The campaign won a 2016 Platinum Adrian Awa