How one typeface took over movie posters

Why Hollywood kept using Trajan. Subscribe to our channel! For the past 25 years, one typeface has dominated Hollywood typography: Trajan. It’s everywhere, from Shakespearean epic classics like Titus to gory modern flicks like The Human Centipede. It was even the official typeface of the Academy Awards for a while. In movie poster design, if you want to make a film look official, you use Trajan. So how did that happen? Designer Yves Peters set out to answer that question. Read ScreenFonts, Yves’ monthly movie poster reviews: By Design is a Vox video series about the intersection of design and technology. We’re investigating how human decisions on one end of creating something affect people on the other. Watch here: is a news website that helps you cut through the noise and understand what’s really driving the events in the headlines. Check out . Watch our full video catalog: Follow Vox on Facebook: Or Twitter: