This is Rugby Country TV Ad

THIS IS RUGBY COUNTRY GUINNESS CO LAUNCH NEW RUGBY ADVERTISING CAMPAIGN Dublin, Thursday 18 November 2010: Guinness Co. has launched its latest advertising campaign to support the Guinness Series and upcoming 2011 RBS 6 Nations. As part of the ATL campaign, a new TV commercial entitled This is Rugby Country will air on Friday, 19 November. Directed by award-winning photographer, Alex Telfer, who is well known for his powerful, realistic and honest imagery, the TV commercial was shot in glorious Autumnal sunshine at various locations around Dublin and Wicklow. One striking feature of the advert is that it features real rugby fans as opposed to actors. Filming took place in many settings with fans from all walks of life. Scientists from the laboratory based in Dublin’s Northside, fishermen on the West Pier at Howth, firemen at Ringsend, office cleaners at East Point Business Park and farmers in Co Wicklow all appear in the ad. Local Dublin rugby play