Peet’s Coffee Splash Photographer BTS | Bill Cahill

Bill Cahill’s passion for splash photography has been showcases everywhere from magazines to Time Square. In this behind-the-scenes episode the commercials photographer tackles an Ad-campaign for Peet’s Coffee. Peet’s wanted 6 still and 5 motion shots to use in a new advertising campaign to celebrate their 50 years this year. Bill was tasked to capture these over a period of 3 days for the stills and 1 for the motion. Utilizing his expertise in splash and product photography and trial and error, Bill capt