- Store as Media platform | Case in retail

acts as a mediator to bring Store as Media to life. In general, what they provide is autonomous performance and audience-based marketing, but offline. By analyzing shoppers’ interests, like some specific product or category, and considering the person’s age, gender, mood, appearance, etc. we trigger all screens in the store to display personalized content while calculating the engagement. To power screens, we use any type of media players. Being a golden partner of Intel, we recommend using Intel processors for smooth performance. In fact, any situation can trigger a smart algorithm to change the campaign autonomously: new pricing or promotions, audience portrait, weather, etc. Plus, the smart system can generate dynamic content in real-time if needed involving third-party data, like e-commerce platforms. For example, if you are a sunglasses brand, your ad will be shown only when it is sunny. The best part is complete automation of brand-retailer relationships: brands can get