USA - 2013 Upfront Event

For the 2013 Upfronts, The USA Network wanted to go big. Really big. This meant renting an airplane hangar-sized venue on NYC’s East River, hiring a boat full of fireworks, booking indie-pop band Passion Pit to play the after party, and commissioning L&C six months in advance to help them conceptualize the video presentation and create multiple pieces for the massive, football-field-length array of screens behind the stage.