Behind the scenes of Florence’s What Kind of Man video

With director Vincent Haycock, the London singer is creating an electric new aesthetic. The pair let us in on their visual alchemy “So you just let me suffer?“ interrogates Florence Welch in the acted prologue to “What Kind of Man”, the first video released from her soul-baring, triumphant third album How Big, How Blue, How Beautiful. It’s the first video in Florence The Machine’s ongoing collaboration with Vincent Haycock, who she previously worked with on “Lover To Lover” and “Sweet Nothing”. Read mo