Zeynep Tufekci: How the Internet has made social change easy to organize, hard to win

Today the speed at which we spread information is so fast that a single email can launch a worldwide awareness campaign, as with the Occupy movement. Yet as techno-sociologist Zeynep Tufekci seeks to show, the ease of social media can actually hurt social change in the long run. From Gezi to the Arab Spring to Ukraine to Hong Kong, she shows how today’s movements can miss out on the benefits of doing things the hard (and slow) way. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at Follow TED news on Twitter: Like TED on Facebook: Subscribe to our channel: