In 2020, Burger King released one of their most controversial commercials of all time. Instead of showing off its signature Whopper in a mouth-watering fashion, they took the complete opposite route. They showed their Whopper growing mold over a 33-day timelapse as a way to prove that they don’t use artificial preservatives. This stunt goes against all of the rules of fast food advertising, but did it work?
Today, we’re going to be discussing the bravery, controversy, and genius behind the BK Moldy Whopper ad. The story is interesting, and the results will surprise you!
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