How Kawaii Manipulates Your Mind

Ever wondered why kawaii culture is so pervasive in Japan? Let’s dive into the science behind cuteness, unusual places it appears in, and it’s ties with capitalism, rebellion and healing loneliness! 📖 References Beyond Cuteness: An Emerging Field of the Psychology of “Kawaii” by Professor Hiroshi Nittono Cute Studies Seeing Cuteness Improves Our Performance, Study Finds Designing Adorable Products and Services !! There’s too many, so I’ve compiled it in this Notion doc: 🤳🏻 Stay connected with us! Website: Instagram: Facebook: Twitter: We also write articles on Medium to help you up your PPT game: 🎵 Music we used “midnight jam sesh” by aqualina “And So It Begins” by “Justnormal” by Chazzed 👀 Check out our other videos! Latest uploads: What Does Cantonese Mean To You? Japanese Design Is More Than Minimalism ⏱️ Timestamps 0:00 - This bear made me spend so much money 1:16 - Kawaii is more than just “cute” 2:50 - The science behind kawaii 3:45 - Mascots for absolutely everything 4:51 - Kawaii fuels capitalism 6:18 - Kawaii is expression 7:30 - Kawaii is healing 8:48 Want to learn more about Japanese design? #japanesedesign #kawaii #sanrio #psychology –––––––––––––––––––––––––––––– Song : aqualina - midnight jam sesh Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by Vlog Copyright Free Music Link : –––––––––––––––––––––––––––––– And So It Begins by Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: Music promoted by Audio Library ––––––––––––––––––––––––––––––