A year ago, BMW partnered with five of the most successful esports teams. Which ones you asked? All of them. That’s how #UnitedInRivalry was brought to life with Cloud 9 (US), Fnatic (UK), Funplus Phoenix (China), G2 Esports (Germany) and T1 (South Korea).
A lot happened since then; competitions, thrill, trainings… and of course, the BMW Berlin Brawl, where the stars of the LoL top teams G2 Esports and Fnatic went head-to-head in direct contact with their community – and alongside some of their fans in virtual matches.
Two of them made it to the League of Legends World Championship and were both finished in top 5. Well played! Or should we say “GG”?
this year, we attack again. #UnitedInRivalry.
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