Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

What does marketing color psychology mean to you? Each color has positive and negative connotations, and you want to be careful of the messages you’re sending. Watch this video all about the psychology of color before getting started on your own marketing graphics: --- When you’re creating a logo, graphic or visual campaign for your business, choosing the proper color scheme is an extremely important step. You don’t want the colors in your design to appear off-putting or overwhelming to your audience. This is why marketing color psychology is so essential to understand. Knowing how colors work together and what the different colors mean is key to creating beautiful designs. In this video, Mike Ploger covers various marketing color psychology tips and tricks for choosing the right colors for your design. Follow along with each of the different sections below: 1:07 Primary, Secondary and Tertiary Colors 2:05 The Color Wheel / The Color Picker 2:31 Color Nuances 3:45 Color Harmonies 4:0