“THE GENTLE TOUCH” 1953 CHRYSLER NEW YORKER & DESOTO FIREDOME SALES FILM FOR WOMEN CARTOON XD46224

Want to support this channel and help us preserve old films? Visit Visit our website This 1953 color sponsored film produced by Wilding Picture Productions, Inc. for the Chrysler Corporation courts women drivers, demonstrating the power-steering capabilities of the New Yorker and DeSoto Firedome models using an extended cartoon animation segment featuring a boy who enlists the help of a magic steering genie to win a flying carpet race (TRT 13:46). Opening titles: “Chrysler Corporation Presents, The Gentle Touch” over a leaf falling into a pond. Credits: Story by Tom Byrnes; Directed by Wallace Fox; Photography by Al Gilks; Animation by Norman Wright; Editor William Minnerly (0:10). Animation lifts our gaze to a starry sky. Celestial bodies pass each other at close range, orbiting the sun. The moon circles the earth (0:43). Zoom on earth. A model sailboat is retrieved by a young boy. He adjusts the rudder and relaunches it (1:33). “Jimmy” is called