Research - Students of Product Design - Episode 2

In this second espisode for Students of Product design I’m looking at research. As a student I was often tempted to skip the research phase of a design project and jump straight into sketching concepts, because that was where I felt most comfortable. It wasn’t until I was employed as a product designer that I realised how important product design research is. As I’ve stated in the video, product design is for people, so you have to research their struggles, motivations and desires, otherwise you’ll just end up designing things for yourself. Research improves the quality and outcome of your pr...ojects. Design Research is quite a difficult subject to tackle in a YouTube video and a lot of the time the only way to learn is to simply get out and talk to people, ask questions and develop your communication skills. It’s also important whenever possible that you record your research, so you can review it to see what insight people have given you, to analyse where you can improve and when

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