LOUIS VUITTON - Tribute to Muhammad Ali - ’’Dream’’

In July 2012 Louis Vuitton presented a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (formerly know as Mos Def) at Louis Vuitton’s advertising agency Ogilvy Paris requested our help at Apollo Studios to find the right artist for the campaign and handle the negotiation music and sound design. Check out the first 2 videos ’’Dream’’ and ’’Word’’ of Yasiin Bey and Niels Shoe Meulman paying tribute to Ali’s greatest words. And look out for 3 more videos coming soon... Agency : Ogilvy Paris Managing partner : Romain Lartigue Creative director : Kurt Novack Art director : Adrien Havet Account director : Dalila Joly Art buyer : Annette Hallum Digital producer : Talla Seck Production House: Steam Films Managing Partner: Jennifer Sykes Executive Producer: Krista Marshall Director: Stuart A. McIntyre Producer: Paul Matthews Cinematographer: Kris Belchevski Camera Operators: Stuart Cameron, Claudio Manni, Luis Moreira Editing: Posterboy Executive Producer: Michelle Lee Editor: Stephan Sora Colour: Alter Ego Executive Producer: Greg Edgar Colourist: Wade Oldman Online: Motor VFX Flame Artist: Daniel Kelly Music House: Apollo Studios Executive Producers: Benedicte Luneau, Koo Abuali, Phillipe-Aubert Messier, Yan Dal Santo Music: Mathieu Brault, Daenen Bramberger, Mike Wise Vocals : Michael Mooney Sound Design: Yan Dal Santo