The Mazda MX-5 Miata Had No Chance of Success — Full History — Revelations with Jason Cammisa

This is the unlikely success story of the Mazda MX-5 Miata: the world’s bestselling 2-seat roadster and the only remaining true lightweight sports car. It almost never happened in the first place. Had its makers listened to the experts, it never would have happened. And if Mazda listened to its own customers, it would have never succeeded. === If you like this content, consider becoming a member of Hagerty Driver’s Club! More info here: === The Mazda Miata has succeeded where every other lightweight sports car has failed, by decidedly NOT giving the customer what they want. No more weight, complexity, speed, or luxury. On this episode of Hagerty’s Revelations with Jason Cammisa, we welcome special guest and father of the Miata, Tom Matano, to tell the story of how the Miata has survived economic downturns and done the impossible. In the process, it’s proven every other carmaker wrong — cars can indeed be l