WTF Happened to Fear and Loathing in Las Vegas?

They say “sex sells” in Hollywood, right? But what about drugs? After all, once the production code was lifted, successful counterculture drug movies like Easy Rider gave way to the indie auteur movement in American cinema in the 1960s and 70s, where Hollywood renegades like Brian De Palma and Martin Scorsese picked up the mantle and went on to make all-time classics like Scarface and Goodfellas decades later. In the interim, there has been no shortage of critical and commercial drug movie successes, be they Blow, Sicario, Traffic, The Wolf of Wall Street, you name it. So then, WTF Happened to Fear and Loathing in Las Vegas? Seriously. How does such an authentic movie from the altered mindstate of Gonzo journalist Hunter S. Thompson, one directed by the venerated filmmaker Terry Gilliam and featuring unforgettable performances by Johnny Depp and Benicio Del Toro…how does a movie like that stumble at the box office and be considered a disappointing flop? More to the point, how does a movie like Fear an