“Anthem” marks the first commercial spot in the NBA’s brand new “THIS IS WHY WE PLAY” campaign, a powerful declaration of purpose for the 2015/16 NBA season. The film combines electrifying inside-the-arena footage with images pulled from around the world and deep within the NBA archives—showing all the many ways that players, fans, and teams demonstrate their love of the game both on and off the court.
#ThisIsWhyWePlay SEASON BEGINS OCTOBER 27. Check your local listings for tune-in information or visit where tickets are available now.
About the NBA:
The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages, as well as NBA rosters at the start of the 2014-15 season featuring a record 101 international players from 37 countries and territories. For the 2014-15 season, each of the league’s 30 teams will play 82 regular-season games, followed by a postseason for those that qualify.
The NBA consists of the following teams: Atlanta Hawks; Boston Celtics; Brooklyn Nets; Charlotte Hornets; Chicago Bulls; Cleveland Cavaliers; Dallas Mavericks; Denver Nuggets; Detroit Pistons; Golden State Warriors; Houston Rockets; Indiana Pacers; Los Angeles Clippers; Los Angeles Lakers; Memphis Grizzlies; Miami Heat; Milwaukee Bucks; Minnesota Timberwolves; New Orleans Pelicans; New York Knicks; Oklahoma City Thunder; Orlando Magic; Philadelphia 76ers; Phoenix Suns; Portland Trail Blazers; Sacramento Kings; San Antonio Spurs; Toronto Raptors; Utah Jazz; Washington Wizards.
The NBA offers real time access to live regular season NBA games with a subscription to NBA LEAGUE PASS, available globally for TV, broadband, and mobile. Real-time Stats, Scores, Highlights and more are available to fans on web and mobile with NBA Game Time.
For more information, as well as all the latest NBA news and highlights, log onto the league’s official website at
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