Celebrating 25 Years of the SCAA Event

This is a story 25 years in the making. It starts with a group of coffee professionals who had a vision for a brighter future. In 1989, 250 dedicated individuals met in New Orleans to discuss issues of coffee quality, marketing, industry growth and consumer awareness. At the time, that seemed like a huge gathering. These first attendees were a group of business owners who put quality first; they had built their businesses on the foundations of collaboration, mutual respect and partnership with their fe