From the archives: Happy birthday, Smokey Bear

August 9, 2024, marks the 80th birthday of Smokey Bear, created at the height of World War II with the mission to warn against the threat of fires in the nation’s wilderness areas. He’s now the face of the longest-running public service announcement campaign in American history. Jane Pauley offers this tribute, originally broadcast in 2014. “CBS Sunday Morning“ features stories on the arts, music, nature, entertainment, sports, history, science and Americana, and highlights unique human accomplishments and achievements. Check local listings for CBS Sunday Morning broadcast times. Subscribe to the “CBS Sunday Morning“ YouTube channel: Get more of “CBS Sunday Morning“: Follow “CBS Sunday Morning“ on Instagram: Like “CBS Sunday Morning“ on Facebook: Follow “CBS Sunday Morning“ on Twitter: Subscribe to our