How To Grow An Audience From Zero (While Social Media Is On Easy Mode)

Follower count doesn’t matter anymore. Beginners can start from zero followers and go viral thanks to social media’s switch to an interest graph. Here’s what you need to know. ––– Kortex ––– My writing and note-taking app: Free second brain course (and community): The Writer’s Bootcamp (now with YouTube strategy) starts October 28th: ––– My Products ––– My book: Life’s Work Masterclass course: ––– More Content ––– The Koe Letter - the written version of this video: Listen To The Koe Cast - the audio version of this video: ––– Socials ––– Twitter: Instagram: YouTube: LinkedIn: ––– Chapters ––– 0:00 The World Of The Internet Is Changing 5:10 The Key To My Freedom 8:39 The Future Of Audience Building 12:26 Newsletters Are The New Audience 21:27 How To Build An Audience In 2025 23:24 1) Social Media Posts Are The New MVP 24:57 2) You Need An Idea Catalyst 31:38 3) Turn Your Best Posts Into Newsletters 33:09 4) Take Advantage Of Exponential Events 35:35 5) Send Everyone To Your Newsletter #OnePersonBusiness #CreatorEconomy #SocialMedia