Eco Fashion Brand is Upcycling Over 100,000 Sweaters Every Year - Slow Fashion

In this video, we meet Julia Grieve, the founder of preloved, which is a Toronto-based eco-fashion brand that creates clothing using second-hand vintage wool sweaters, rolls of deadstock fabric, and other sustainably sourced materials. Preloved was founded in 1995 and has been upcycling and reusing an average of 100,000 sweaters each year. These secondhand sweaters are usually destined for the landfill, but preloved buys them from rag house clothing sorters and deconstructs them into fabric they can use t