The 2022 Eyewear Campaign

Both a home away from home and a creative studio, the tour bus becomes the backdrop of the campaign for the first release of the 2022 eyewear collection. Captured by Thurstan Redding, the singer Lou Doillon and a band of characters showcase the retro-inspired styles as miles and miles of music stretch before them. Creative Direction by Alessandro Michele, Art Direction by Lolita Jacobs and Jean-Baptiste Talbourdet. Music: “She Taught Me to Love“ Performed by Andwella (D. Lewis) © 1970 Andwella Music Ltd Courtesy of Warner Music Publishing Italy . (P) 1970 The Numero Group Courtesy of The Numero Group