Brunello Cucinelli on Humanistic Capitalism in an Age of AI, VOICES2023 | The Business of Fashion
At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies.
Since 1978, Brunello Cucinelli’s namesake brand has been a standard-bearer for both luxury clothing and a more responsible way of doing business. At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping humanity at the heart of business.
“I believe in a kind of contemporary way of capitalism. We are a listed company. We do want to make a profit, but a fair profit at that. There should be a balance between profit and giving back,” he explains.
Key Insights:
- Cucinelli’s approach to labour is guided by his working-class upbringing and seeing his father was demeaned and belittled at work. “I saw tears in his eyes and that was my source of inspiration to have a completely different vision of the world,” he says. “I wanted my human beings to be surrounded by pleasant places. I wanted them to make handsome money. And I wanted them to be treated like thinking souls.”
-This philosophy of ‘humanistic capitalism’ also extends to customers. “We need to redress the balance. Shoppers want to know exactly where a specific item has been made, how it’s been made, whether creation has harmed it along the process. We need a new social contract with creation,” he explains.
- Mr Cucinelli believes artificial intelligence offers both solutions and challenges. “Technology is a blessing from creation, but sometimes it steals the soul that creation bestowed upon us,” he says. However, he adds, when used correctly, “AI will be just a partner for us, and we will rediscover the value of truth and human beings.”
When it comes to planning for the future of his company, Cucinelli hopes his successor will share his humanistic ethos. “I would like my company to still be there for the coming 100, 200 years. And I would like whoever runs it to keep believing in a contemporary capitalism, to make a fair profit while respecting human beings and creation.”
Subscribe to BoF’s YouTube channel to never miss a video.
Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers.
CONNECT WITH THE BUSINESS OF FASHION:
Web:
Twitter:
Facebook:
Instagram:
LinkedIn:
Pinterest:
Newsletter:
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”,
1 view
132
53
2 months ago 01:48:23 1
Бомбер как у Cucinelli
2 months ago 00:15:52 1
100% ХИТ ОСЕНИ вяжем сами брендовый джемпер Брунелло Кучинелли
2 months ago 00:12:25 1
Brunello Cucinelli мода осень-зима 2024/2025 в Милане ! Стильная одежда и аксессуары
2 months ago 00:14:58 1
СЕТОЧКА как у Брунелло Кучинелли вяжите джемпер, кардигана, бомбер
2 months ago 00:21:47 1
Коллекция Брунелло Кучинелли Осень-Зима 2024: Разбор Моделей
2 months ago 00:19:48 1
Узор”Ромбы”, модели Брунелло Кучинелли. Для джемпера, кардигана, жилета спицами. #knitting #crochet
2 months ago 00:38:25 1
Вяжем ажурный узор от Кучинелли вместе 💥 Сложный, но возможный
2 months ago 00:10:28 1
Брунелло Кучинелли. Обзор интересных моделей со схемами
2 months ago 01:10:41 1
❣️Листики на вязальной машине🔥Leaf pattern 🧶 Most popular knitting pattern this fall season 🍂🍁
2 months ago 00:08:49 1
Много ИДЕЙ ✔️ ШИКАРНЫЕ Вязаные ЖИЛЕТЫ. Стильные модели от Brunello Cucinelli.
2 months ago 00:17:47 1
Вяжем мотив ирландского кружева из джемпера Брунелло Кучинелли
2 months ago 00:09:03 1
Новый узор от Брунелло Кучинелли для джемпера, жилета, шапочки.Легко!#knittingpattern #узорспицами
2 months ago 00:21:58 1
Летние модели от Brunello CUCINELLI. Узор всего 2 петли и 6 рядов! #knittingpattern #ажурныйузор
2 months ago 00:50:10 1
IL FIORE DI BRUNELLO CUCINELLI .VERSIONE MIA. БЕШЕНЫЕ ЦВЕТЫ ПО МОТИВАМ БРУНЕЛЛО КУЧИНЕЛЛИ.
2 months ago 00:15:30 1
СЕТКА СПИЦАМИ - узор сетка как у Brunello Cucinelli 2024
2 months ago 00:13:51 1
Джемпер + СХЕМА УЗОРА 🔥 BRUNELLO CUCINELLI
2 months ago 00:41:09 1
Кардиган на молнии по мотивам Брунелло Кучинелли, рукав-погон,МК (часть 3) #вязаниеспицами #knitting
2 months ago 00:08:31 1
Секреты вязания объёмной косы. Создай роскошный джемпер или кардиган в Стиле Brunello Cucinelli!
2 months ago 00:11:07 1
Очень красивый узор для кардигана, свитера. Достойный Брунелло КУЧИНЕЛЛИ. Всего 4 петли и два ряда!
2 months ago 00:00:36 1
Brunello Cucinelli knitting
3 months ago 00:06:54 1
МК. Ажурный кардиган по мотивам Brunello Cucinelli. Итог.
3 months ago 00:13:25 1
Новый зимний узор “ТВИСТ“ по мотивам Брунелло Кучинелли.
3 months ago 00:58:08 1
Джемпер с косами по мотивам Брунелло Кучинелли. Мастер класс!
3 months ago 00:57:43 1
🌿МАСТЕР КЛАСС! ЛЕТНИЙ ТОП по мотивам от Кучинелли (Brunello Cucinelli) (Спицами).